"New ZHENG-FENG Inc." is located in Chaozhou, Pingtung. It was founded in 1978 by Mr. Yang Chong. The company has been established for 41 years. It started as a red bean finishing factory. In order to support local agriculture, the red beans harvested by farmers are mainly cleaned, graded, and finally sold to food factories, medium-sized distributors or consumers.

In 1994, the second generation Mr. Yang Ping-Nan took over the company. In order to expand business and improve service quality, the company established a new factory in 2013 and has been operating since.

At present, the company has been passed down to the third generation Mr. Yang Zhiwei. He has been watching his father and the farmers who have worked hard to exchange feelings. He hopes to pass on and carry forward this deep-hearted red bean industry by keeping the original intention to continue to serve the local farmers and provide the freshest and highest quality Taiwanese red beans to consumers who can enjoy them with peace of mind.